Casual Games PaaS & White-Label Gaming API
The GMZBST Games Platform is a casual-games Platform-as-a-Service. Launch a fully-branded games hub on your own domain, hosted by us or on your own servers, or plug 120+ casual games and a complete engagement stack (leaderboards, XP, quests, quizzes, tournaments and reward campaigns) into your product through the JSON REST API.
What is a casual games PaaS?
Building a casual-gaming destination means sourcing games, running secure scoring and anti-cheat, and maintaining leaderboards, accounts, rewards and live events. A casual games Platform-as-a-Service hands you all of that as a managed service. GMZBST runs the games, the database, the scoring and the engagement engine; you bring the audience and the brand. Add games and players without redeploying anything, and the platform keeps growing underneath you.
Three ways to launch
White Label (Hosted & Self-hosted)
The complete branded games site on your own domain, with every module, the admin and the reports. Let us host it and there is no code, no hosting and no maintenance on your side: new platform features appear on your site automatically, with no redeploys. Prefer your own servers? The same site runs self-hosted on the PHP Framework.
PHP Framework
A lightweight PHP front-end you run on your own hosting (any PHP 7.4+ host). Download a package pre-configured with your key and branding, upload it and add your logo. Games embed via iframe and every screen pulls live from the platform, so there are no game files, no database and no platform code on your side. Show or hide each module with a switch, and regenerate the package to pick up updates.
JSON REST API
Prefer to build your own interface? Call the JSON REST API directly with your partner key. Browser-friendly (CORS) endpoints power catalogs, leaderboards, quizzes, quests, clans, clashes, tournaments and engagement campaigns, while server-to-server endpoints handle player sync, XP awards and redemptions. Players and data stay isolated to your account.
The complete engagement stack
One integration, every retention mechanic a casual-gaming product needs:
Games Catalog
120+ casual games across action, puzzle, sports, board and card categories, embedded, scored and ranked.
Leaderboards
Per-game global leaderboards, with every score checked on the server: logged-in players only, per-game score ceilings and per-player rate limits.
Engagement Points (XP)
Players unlock XP through engagement and participation, one balance across games, quizzes, Picks, quests and tournaments, with an optional external redemption hook for vouchers and prizes.
Quests
Daily and milestone challenges (plus AI-generated personalised missions) that award XP.
Quizzes
Hand-crafted and AI-generated quizzes with timed scoring and quiz leaderboards.
Picks (free-to-play predictions)
Players call the results of real football matches before kick-off. Rounds follow real competitions and settle themselves from official match data. XP only, no money involved.
Daily Question
One AI-generated, blind-checked general-knowledge question a day with a short answer window, a day streak and a monthly table.
Clans
Players form clans, run clan missions and climb a clan leaderboard.
Clashes
Time-limited score battles any player can start on an eligible game.
Tournaments
Leaderboard and double-elimination bracket tournaments with XP prize tiers.
Engagement Campaigns
Reward your most-engaged players over any period with voucher prizes and exported winner sheets.
Top Players
A live, filterable leaderboard ranking players by XP, plays, quests, quizzes or streaks.
A JSON REST API built for partners
Every endpoint is scoped by your partner key, so players, scores and leaderboards are isolated to your account. Browser-callable endpoints send CORS headers for your registered domains; player actions use a JWT; and sensitive operations (XP awards, redemptions, player sync) run server-to-server with your secret key. Authentication, scoring integrity and rate-limiting are handled for you.
Full API and white-label deployment documentation is provided to approved partners. Get in touch to request access.
Who it's for
- Mobile operators & telcos: add a subscription-gated games portal under your own brand, with SSO for existing subscribers.
- Publishers & media: keep audiences on-site longer with games, quizzes and competitive events.
- Brands & engagement programmes: run reward campaigns and tournaments that turn engagement into prizes.
- Communities & creators: launch a branded arcade with leaderboards and clans in days, not months.
How it works
Get your partner key
We provision your partner account, branding and game line-up on the platform.
Choose your route
We host your White Label site, you download your pre-configured PHP Framework package, or you start calling the JSON REST API directly.
Launch on your domain
Go live under your own brand. Games, scores and features stay live from the platform, with nothing to redeploy as it grows.
Why PaaS instead of building it yourself
- Maintained platform: scoring, anti-cheat, accounts and APIs are kept current for you.
- Growing library: new games and features land on the platform and appear on your site with no redeploy.
- Faster to market: a branded, full-featured games hub in days instead of a multi-month build.
- Isolated & secure: your players and data are partner-scoped, and server-side score checks protect your leaderboards.
Frequently asked questions
What is GMZBST?
The GMZBST Games Platform is a casual games Platform-as-a-Service (PaaS) built by GameZBoost. It lets operators, publishers and brands launch a fully-branded casual-gaming destination, or embed games and engagement features into an existing product, without building or hosting a games platform themselves.
Is it a white-label platform or an API?
Both, with three deployment options. White Label (Hosted & Self-hosted) is a complete branded site on your own domain; the recommended route is to let us host it for you, so there is no code, no hosting and no maintenance on your side. The PHP Framework is the self-hosted front-end package, pre-configured with your key and branding, for your own PHP hosting. The JSON REST API lets you call the platform directly with your partner key and build your own interface. The same platform, games and data power all three.
Do I need to host any game files or a database?
No. All games, assets, scoring and data run on the GMZBST platform. With White Label hosted by us there is nothing to install at all. The PHP Framework embeds games via iframe and pulls everything live through the API, so there are no game files, database or platform code on your side: you upload a pre-configured package and add your logo.
How are players and leaderboards isolated per partner?
Every API call is scoped by your partner key, so players, scores, leaderboards, quests, XP and campaigns are isolated to your account. Players who register on your site belong to you and never mix with other partners.
Can I use my own branding and domain?
Yes. White Label and the PHP Framework both run on your own domain with your logo, colours and site name. You can show or hide each module (games, tournaments, quizzes, Picks, clans, clashes, leaderboards, quests) with a switch in your site settings.
Does the platform include free-to-play predictions?
Yes. Picks lets players call the results of real football matches before kick-off and unlock XP when they are right, in Pick'em and Survivor formats. Rounds follow real competitions and build, lock and settle themselves from official match data. It is free to play and pays XP only, so no money is involved at any point. It is available on White Label and PHP Framework sites (it is not part of the JSON REST API), and a site can run on quizzes and Picks alone, with no games at all.
What engagement features are included?
A complete stack: a casual games catalog, global leaderboards, Engagement Points (XP), quests, quizzes, clans, head-to-head clashes, leaderboard and bracket tournaments, time-boxed engagement campaigns with prizes, and a live Top Players board, all via the API.
Launch your branded games hub
Talk to us about a casual games PaaS or API integration for your product.